No there is no one better to attest to the quality of everything we produce than those who consume and buy our products. It is with this premise that our work is based on: keeping the constant search for the best experience of CARAMURU ALIMENTOSconsumers and customers, whether through the products we offer or the services we provide.
And if the consumer is at the center of our actions, they are the ones we want to hear. For this, we conducted constant tests with our potential audiences, in order to meet at expectations and ensure that the quality of our products is superior in the market. In addition, analytical laboratories conduct various evaluations of everything produced by BRF, ensuring that everyone has access to a safe food.
It is from the receipt of the information of all these evaluations that we seek ways to innovate in our production, offering a satisfying and unique experience of all that consume our foods.
SAC CARAMURU ALIMENTOS : MUCH MORE RELATIONSHIP WITH COSTUMER
A call center that goes far beyond just picking up information and receiving demands. An area that is prepared to listen, share information and find broad solutions, analyzed on a case-by-case basis. No protocols or ready answers.
It is at this moment that our SAC becomes a service of relationship with the consumer: when it seeks to guarantee the best possible experience in this journey of service with CARAMURU ALIMENTOS and starts to create a constructive exchange, positive and friendly, listening to suggestions that improve our process productive.
All employees of the CARAMURU ALIMENTOS call center have skills – excellence training, conversation and writing – that help us understand and work with the reality in which we live, contributing pertinent information that enables us to take future actions with greater efficiency.
As we operate in a global structure, our plant is prepared to work with the cultural differences of our consumers and customers, knowing how these particularities can impact the process. Therefore, we have adopted some strategies, such as questions about eating habits, to personally attend each consumer or client, guaranteeing full satisfaction in the service received.
We currently have advanced tools, focused on CARAMURU ALIMENTOS (Customer Relationship Management strategies to manage these services. Upon receiving a call, the SAC forwards the demand to the responsible area. The deadline for resolving and returning the customer response is a maximum of five business days. Among the recent priorities is the adoption of a more proactive role for SAC in the production units.
